Tropical Smoke

Branding Design

Tropical Smoke are about as “Far North Queensland” as you can get! They are a BBQ team and produce BBQ rubs, sauces, glazes and more using fresh local ingredients from the Far North.

Owners Trav and Tan approached Focus’d Media Studios with a photo as a design concept, taken on a recent family getaway with a palm tree curving over the beach. In the background, they wanted two of Cairns most iconic landmarks, Double Island and Scout Hat Island, located just off the coast at Palm Cove.

We felt like we completely understood the direction they wanted to take, and we nailed it with the very first concept.