Think Continence

Branding Design

Think Continence is a new specialist business in Cairns, providing care and expertise in bladder and bowel continence management; including training and support for families and carers.

Focus’d Media Studios were tasked with designing the new branding, wanting to incorporate the colours typically associated with nursing and aged care. The target audience is both aged care facilities and private patients, so we aimed to create a balance of professional with a personal touch, so we incorporated the illustration of Nurse Elise as an extended element of her branding.

We designed and printed business cards and DL-sized flyers to suit leaflet/brochure holders in aged care and medical practice reception areas.