Reviews are one of the most useful tools in your marketing strategy. By collecting and displaying testimonials from your customers, you can provide social proofing that can help convince potential customers to choose your business.
Testimonials allow you to show off your happy customers and highlight the positive experiences they’ve had with your business. This can be a powerful way to build trust with potential customers who may be on the fence or considering several options.
If you’re not already collecting testimonials from your customers, now is the time to start!
Here are a few tips:
- Make it easy for customers to leave reviews, by providing links to your Google Business profile, Facebook and other areas you’re collecting reviews.
- Respond to reviews (even negative reviews) to show you’re responsive and value your customers’ feedback.
- Use reviews and testimonials throughout your marketing strategy – on your website, social media, proposals and capability statements to attract new customers.
If you need a hand setting up your Google Business profile or want to dive deeper into the benefits of collecting testimonials for your business, get in touch!